Platform > Core XM > Research & Insights Software

              Insights & Research Software

              Sophisticated research made simple

              Get the data you need to make the most important decisions. From product, pricing and ad testing to customer feedback and brand tracking, join the 11,000+ brands and 99 of the top 100 business schools that make Qualtrics the world’s most-trusted research platform.

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              Powerful & personal

              Sophisticated research made simple

              Ultimate flexibility – incredible simplicity

              Personalize the experience for every respondent with the most flexible survey platform on the planet, featuring advanced branching, skip logic, AB tests, display logic, advanced piping, and so much more.

              Reach your audience on any channel including email, mobile, website, social, in-app, IVR, chatbots, voice assistants and virtually any other channel you can imagine.

              Intelligent & predictive

              Uncover new insights with built-in intelligence


              Leverage AI to check your survey methodology and screen for poor quality responses.

              Learn more about ExpertReview

              Text iQ?

              Find insights hidden deep in open text responses with sentiment scores, trend reports, and automated alerts

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              Stats iQ?

              Become a stats genius with just a few clicks—Stats iQ automatically chooses the right statistical test and gives easy to understand results

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              Predict iQ?

              Predict customer behavior and receive alerts so you can intervene with at-risk customers before they churn

              Learn more about Predict iQ?

              Automated & scalable

              An automated platform plus a flexible services model allows for the right level of support for your research maturity

              Smarter, faster research

              Fast-track your research project with Qualtrics XM Certified Solutions?: out-of-the-box survey design and analysis, curated content, prescriptive workflows and seamless automation—all designed and validated by PhD research experts.

              Grow your research, not your team

              With Qualtrics XM Services, you have access to an entire research team to get on-demand help with research projects and access to over 40 million panel respondents.

              We work when you do

              Access 24/7 support by phone, chat and email, as well as extensive online support and a dedicated customer success team to help with any project.

              Secure & integrated

              Industry-leading security built on a platform that plays well with others

              Industry-leading security

              Keep your data safe and secure with enterprise-grade security, privacy, monitoring, and data access controls.

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              Connect your X+O data

              With automated integrations to best-in-class tools like Zendesk, Adobe Analytics, Salesforce, Tableau, and more – you can easily combine your experience and operational data into a single source of truth.

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              What is market research?

              It’s never been easier to put your customers at the heart of your most critical decisions from launching new products to growing your brand. Market research software makes it easy to collect and analyze experience data at scale to get a unique understanding of your market, your products, your competitors and your customers. Great market research starts with a survey and applies detailed analytics to turn opinions into insights and recommendations that help you make better decisions.

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